With a solid 9-year track record of managing plaisio.gr's Performance Marketing, MEDIACUBE leveraged its extensive industry expertise to explore new avenues and tools aimed at maximizing performance in the most cost-effective and efficient manner. Moreover, through the utilization of AI, Big Data Analysis, and Machine Learning, MEDIACUBE, in collaboration with Plaisio Computers S.A., emerged victorious in the major retail battles of the year, including Christmas, Summer, Back to School, and Black Friday. As a result of these efforts over the past year, they now proudly hold 14 awards, including Peak Brand of the Year, 2 Platinum, 4 Gold, 5 Silver, and 2 Bronze awards, as a testament to their achievements.

INTERSPORT Greece had a clear objective for the year: to enhance business profitability in both the online and offline realms, while fortifying the brand's position amidst intense competition, particularly during the crucial Easter season. Employing a comprehensive 360-degree digital strategy, MEDIACUBE integrated cutting-edge marketing trends, placing emphasis on innovative approaches. These efforts significantly propelled INTERSPORT Greece's growth in the face of mounting competition across both online and offline domains. In recognition of their achievements, they garnered four awards, including a Gold award in the Sports & Equipment category, along with 2 Silver and 1 Bronze awards.

In the past year, Pharmacy295 aimed to position itself as the preferred choice for Greek consumers and solidify its position as the leading online pharmacy in Greece. Under the guidance of MEDIACUBE's strategy, the partnership yielded remarkable results in less than a year, even in the face of challenges during the post-COVID-19 period. The year 2022-2023 witnessed remarkable achievements, with product and brand sales surpassing pre-pandemic levels. This success story resulted in MEDIACUBE and Pharmacy295 securing 1 Gold and 1 Bronze award.

By implementing an extensive digital strategy, encompassing performance and branding campaigns across platforms like Google, Facebook, Instagram, TikTok, YouTube, and Programmatic, MEDIACUBE successfully boosted the overall revenue of bloobox.gr. This achievement led to a significant market share gain compared to competitors and established bloobox.gr as a preferred choice among consumers, particularly during the highly competitive Black Friday retail period. Consequently, MEDIACUBE and Bloobox secured 2 Bronze awards in recognition of their accomplishments.

Even in the face of a challenging market landscape marked by energy crisis and inflation, Motokinisi set ambitious objectives for the 2022-2023 period. Through a comprehensive digital strategy, expertly executed by MEDIACUBE, Motokinisi achieved notable improvements in revenue, conversion rates and the reduction of cost per acquisition (CPA). This outstanding performance resulted in Motokinisi receiving the prestigious Gold award in the Auto, Moto & Parts category in recognition of these remarkable achievements.

Through a multi-channel approach that involved Google Search & Display, YouTube, and social media campaigns, MEDIACUBE effectively addressed A. Ismailos S.A.'s objective of boosting leads and sales in the Greek market. By enhancing brand awareness among a fresh audience, specifically luxury car enthusiasts, and employing precise targeting based on their position in the marketing funnel, A. Ismailos S.A. achieved top-of-mind status in users' perception. This remarkable outcome, both online and offline, resulted in the acquisition of 1 Silver award, underscoring their impressive achievements.

Leveraging the strong appetite for travel and vibrant experiences among individuals, MEDIACUBE initiated an energetic branding campaign on behalf of Domes Resorts & Reserves. The primary objective was to engage early bookers from Germany and the UK, two historically significant markets for the hotels. Employing a comprehensive digital marketing approach, encompassing activities on Google Search, Social Media, Programmatic advertising, and Digital Out Of Home (DOOH) Advertising, the outcomes were truly remarkable. There was a substantial surge in website sessions, bookings and branded queries, resulting in the acquisition of 1 Silver award as recognition of this outstanding achievement.